Your 30-Minute Brand Identity Kit
Build a Brand That Matters, Fast. Achieve clarity and direction in just 30 minutes.
Forget complex theories — this is a step-by-step sprint to gain clarity and create an identity that connects with customers and drives growth.
Grab a pen and paper, set a timer, and for the next 30 minutes, you are the Chief Branding Officer of your company.
Define Your Core Mission – Your "Why" (5 Minutes)
Your brand is more than what you sell; it’s the reason you exist. Answer these key questions:
- What is the one major problem I solve for my customers?
- How do I solve it uniquely?
- Why does this truly matter?
Combine your answers into one powerful sentence — your Mission Statement.
Pinpoint Your Ideal Customer – Your "Who" (7 Minutes)
Speak directly to a specific person. Sketch your perfect customer:
- Who are they? (Name, age, location, job)
- Biggest struggle related to your offer?
- Where do they spend time online?
- Desired feeling from your brand?
Write every message as if speaking directly to this person.
Choose Your Brand's Personality – Your "Vibe" (5 Minutes)
If your brand walked into a room, what would it feel like? Pick 3 words:
- Fun & Playful or Serious & Formal?
- Modern & Edgy or Classic & Traditional?
- Luxurious & Elite or Affordable & Accessible?
- Bold & Loud or Calm & Understated?
- Expert & Authoritative or Friendly & Approachable?
Use these 3 words to guide design, tone, and brand decisions.
Build Your Visual Foundation – Your "Look" (10 Minutes)
Set visual direction before designing the logo:
A. Colors
- Primary color: main emotional tone (Navy Blue = Trust, Depth, Professionalism)
- Secondary color: soft complementary shade for accents
B. Fonts
- Serif Fonts: traditional & trustworthy (e.g., Garamond)
- Sans-Serif Fonts: modern & clean (e.g., Lato, Helvetica)
Congratulations! In just 30 minutes, you’ve defined your Mission, Customer, Personality, and Visual Direction.
This is your Brand Identity Kit — the blueprint for your logo, website, social media, and marketing. When ready, Create India Advertising can help bring your vision to life.